When I sit to work, my curiosity wakes up; who are we talking to? What are they like? Audiences are more than mere “targets.” They’re fellow travelers with dreams and desires we seek to understand through research, experience, imagination, and empathy. My job is to develop strategies, concepts, and polished copy to connect with real people; informing, entertaining, and motivating action.

From the first infomercial back in the 90s (remember Soloflex?), to award-winning DTC commercials, to digital content creation for modern NGOs, I’ve worked on hundreds of projects for global, national and local clients. Decades of experience in branded, direct-to-consumer marketing informs my approach to broadcast and digital video, social media marketing, and non-profit communications. I help clients refine their content strategies and reap measurable results. Whether this means increases in call volume, donations, sales or simply clicks - what succeeds is, and always has been, good storytelling + authenticity.

I know how to lead a team, support a team, or work solo. In whatever way you need, I’d love to show up for your next project.