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Love Where You Live
HughesNet brings high-speed satellite Internet to people living beyond the reach of cable. We took a deep dive into the psychographics and demographics of Americans living without fast internet, and discovered how much they love where they live, including their vistas, their gardens, their Ford F-150s, and their communities. Our research informed the “Going Home” campaign creative, with detailed portraits of modern rural lifestyles.
Role: Writer and Creative Director for Rain the Growth Agency